Senior Marketing Professional

Joe Spanarella

Get To Know Me

About Me

I'm a career-long marketer based in Louisville, Colorado. I enjoy spending time with my family and pups in the wonderful Colorado outdoors.

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I'm a results-oriented, veteran marketer.

Throughout my career I have been involved in many aspects of marketing, spanning from strategy and planning in the areas of awareness and branding, demand generation, product marketing, and sales enablement. I have been dubbed a “Jack of all Trades”, but I think this versatility is a representation of my orientation for producing the best possible end result. Always oriented to finding ways to engage customers at every stage of the buying cycle, I’ve helped organizations achieve growth through managing high performing teams and individually contributing. Working with a wide-range contributors at all levels of an organization, I have a passion for producing quality and effective deliverables and programs on time and within budget.

Career Highlights

  • SEO improvements to flagship product page, growing position by 27 points and boosting pageviews by 29%.
  • Average of three emails sent per week with open rate of 19.8% and 3.96% click-through rate.
  • Launched employee social advocacy program that doubled web traffic from organic social.
  • Facilitated growth of the Media and Entertainment business to 33% of total annual revenue.
  • Developed programs that contributed to double digit revenue growth over a five-year period.
  • Created 20% increase in co-op revenues
  • Increased catalog ad revenues 35%

My Skills

Things I've picked up over the years.

I’ve developed content and written copy for a number of delivery platforms including web sites, brochures, white papers, email campaigns, and advertisements. As a manager and individual contributor, I’ve done a range of outbound marketing tasks which include deliverable production management, marketing automation systems, digital marketing strategy, social media management, new product introduction, graphic design, HTML email design, and video production.

Pardot
90%
Eloqua
80%
Marketo
45%
Email Coding and Design
100%
Adobe Photoshop
90%
Adobe Illiustrator
70%
Adobe InDesign
95%
Vegas Video
85%
HTML
85%
CSS
80%
Wordpress
85%
Drupal
65%
Sprout Social (Publishing Platform)
80%
Hootsuite (Publishing Platform)
50%
Bambu (Advocacy Publishing)
75%
WebEx (Webinar Platforms)
90%
Zoom (Webinar Platforms)
80%
Google Analytics
70%
Google Data Studio
65%
Google Ads
65%
LinkedIn Ads
70%
Salesforce
60%
Operating Budgets/P&L
80%
Campaign Strategy and Planning
90%
Ad Planning and Buying
90%
Event Planning and Management
75%
Copywriting
100%
Messaging Documents
90%
Product Launch
80%
Trademark Management
90%
PR/AR Agency Management
80%

Work History

Years Experience

0
Marketing Communcations
0
Copywriting
0
Production Design
0
Marketing Leadership

DDN

2014 - 2021

Marketing Communications Manager
April 2015 – January 2021

Oversee outbound marketing and lead generation activities, branding initiatives, and manage web, design, and copywriting functions. Develop content and write copy for a number of delivery platforms including web site, brochures, white papers, email campaigns, advertisements. Ensure the voice and tone of all written communications reflects the company brand and personality. Write and code HTML formatted emails for marketing initiatives including promotions, trade shows, newsletters and nurture campaigns.

Copywriter
July 2014 - April 2015

Develop content and write copy for a number of delivery platforms including web site, brochures, white papers, email campaigns, advertisements. Ensure the voice and tone of all written communications reflects the company brand and personality. Write and code HTML formatted emails for marketing initiatives including promotions, trade shows, newsletters and nurture campaigns.

Spectra Logic

2007-2014

Director of Marketing Communications and Multimedia/Marketing Communications Specialist

Team management and hands-on work with marketing initiatives including web, design, multimedia, content development, marketing programs, corporate events and trade shows. Management of overhead and spending programs budget. Provide strategy and direction and act as a contributor on key projects and initiatives. Participate in company-wide strategy and execution as part of department leadership and company business leadership team.

InnoVision Health Media

2004-2007

Marketing Manager/Production Manager

Create, implement and oversee communications programs that effectively describe and promote the organization and its print and electronic properties. Develop marketing initiatives and devise collateral for direct marketing campaigns, execute copywriting and design of advertisements and marketing materials across a range of delivery platforms. Conduct market research and utilize analysis tools to help identify prospects, drive sales, and remain competitive with the marketplace. Assist with management of company budget, advertising rates, and various financial projects. Helped facilitate production schedules for multiple magazine titles and implement quality control, preflighting print advertisements and help manage printer negotiations.

Four Winds Trading Company

2000-2004

Marketing Services Manager/Marketing Specialist


Manage vendor relationships to reduce marketing costs through cooperative marketing program development. Recommend strategies and perform analysis of CRM, accounting and point of sale kiosk systems to measure performance and effectiveness of marketing programs. Develop advertising strategies including the planning, buying, and placement of advertisements and selling advertising space in interactive kiosks, catalogs, and brochures. Design, write copy and produce audio and video content for products, brochures, newsletters, e-mail campaigns direct marketing pieces, and interactive merchandising displays. Conceive and design marketing materials for E-mail campaigns. Write copy for products, brochures, newsletters, and other various direct marketing pieces.