- SEO improvements to flagship product page, growing position by 27 points and boosting pageviews by 29%.
- Average of three emails sent per week with open rate of 19.8% and 3.96% click-through rate.
- Launched employee social advocacy program that doubled web traffic from organic social.
- Facilitated growth of the Media and Entertainment business to 33% of total annual revenue.
- Developed programs that contributed to double digit revenue growth over a five-year period.
- Created 20% increase in co-op revenues
- Increased catalog ad revenues 35%
I'm a career-long marketer based in Louisville, Colorado. I enjoy spending time with my family and pups in the wonderful Colorado outdoors.
Throughout my career I have been involved in many aspects of marketing, spanning from strategy and planning in the areas of awareness and branding, demand generation, product marketing, and sales enablement. I have been dubbed a “Jack of all Trades”, but I think this versatility is a representation of my orientation for producing the best possible end result. Always oriented to finding ways to engage customers at every stage of the buying cycle, I’ve helped organizations achieve growth through managing high performing teams and individually contributing. Working with a wide-range contributors at all levels of an organization, I have a passion for producing quality and effective deliverables and programs on time and within budget.
Things I've picked up over the years.
I’ve developed content and written copy for a number of delivery platforms including web sites, brochures, white papers, email campaigns, and advertisements. As a manager and individual contributor, I’ve done a range of outbound marketing tasks which include deliverable production management, marketing automation systems, digital marketing strategy, social media management, new product introduction, graphic design, HTML email design, and video production.
Molly Presley, VP of Product Marketing
" Joe is a high energy, very creative, very organized contributor. He is able to personally do the work of each of his team members but also knows how to delegate and manage a team. His people love working for him and he is very good at working effectively cross-functionally with all levels within the company from C-level to entry level. "
Tara Kelly, Director of Storytelling and Strategy
" As a manager, Joe is the whole package. He’s encouraging, accommodating, calm under pressure, and he’s always willing to roll up his sleeves and help out his team. I was impressed with his versatile skillset (he could do the job of any of his team members), his willingness to go the extra mile with every project, and his technical knowledge. His superb interpersonal skills inspired me, and I learned a great deal from him about how to better communicate with my team and coworkers. "
Senior Marketing Communications Manager/Marketing Communications Manager
April 2015 – Present
Oversee outbound marketing and lead generation activities, branding initiatives, and manage web, design, and copywriting functions. Develop content and write copy for a number of delivery platforms including web site, brochures, white papers, email campaigns, advertisements. Ensure the voice and tone of all written communications reflects the company brand and personality. Write and code HTML formatted emails for marketing initiatives including promotions, trade shows, newsletters and nurture campaigns.
July 2014 - April 2015
Develop content and write copy for a number of delivery platforms including web site, brochures, white papers, email campaigns, advertisements. Ensure the voice and tone of all written communications reflects the company brand and personality. Write and code HTML formatted emails for marketing initiatives including promotions, trade shows, newsletters and nurture campaigns.
Director of Marketing Communications and Multimedia/Marketing Communications Specialist
Team management and hands-on work with marketing initiatives including web, design, multimedia, content development, marketing programs, corporate events and trade shows. Management of overhead and spending programs budget. Provide strategy and direction and act as a contributor on key projects and initiatives. Participate in company-wide strategy and execution as part of department leadership and company business leadership team.
InnoVision Health Media2004-2007
Marketing Manager/Production Manager
Create, implement and oversee communications programs that effectively describe and promote the organization and its print and electronic properties. Develop marketing initiatives and devise collateral for direct marketing campaigns, execute copywriting and design of advertisements and marketing materials across a range of delivery platforms. Conduct market research and utilize analysis tools to help identify prospects, drive sales, and remain competitive with the marketplace. Assist with management of company budget, advertising rates, and various financial projects. Helped facilitate production schedules for multiple magazine titles and implement quality control, preflighting print advertisements and help manage printer negotiations.
Four Winds Trading Company2000-2004
Marketing Services Manager/Marketing Specialist
Manage vendor relationships to reduce marketing costs through cooperative marketing program development. Recommend strategies and perform analysis of CRM, accounting and point of sale kiosk systems to measure performance and effectiveness of marketing programs. Develop advertising strategies including the planning, buying, and placement of advertisements and selling advertising space in interactive kiosks, catalogs, and brochures. Design, write copy and produce audio and video content for products, brochures, newsletters, e-mail campaigns direct marketing pieces, and interactive merchandising displays. Conceive and design marketing materials for E-mail campaigns. Write copy for products, brochures, newsletters, and other various direct marketing pieces.
Miriam Weidner, Chief Marketing Officer
" Joe brought an incredible level of dedication and expertise to his role with InnoVision. He was a hugely creative and resourceful asset within our organization--I could always count on Joe to get the job done, and he regularly added a sharp perspective to enhance the project at hand. Joe is a solid and fun colleague with an even personality, which is always welcome in a hectic office environment! "
Kent Dinkel, Director of Product Marketing
" Joe's an experienced marketing manager with a history of creating and executing marketing programs that help drive revenue and growth. He's got a wealth of marketing experience including messaging, lead generation, marketing automation, event management, and all elements of digital marketing. Joe's able to both manage a team and roll up his sleeve to generate content. He's a great team player and I'd work with Joe again in a heartbeat! "